Today's Performance Live
₹ / sqft / hr
₹18.4
↑ 23% vs control
Opps / Visit
2.7
↑ 0.8
Congestion
-18%
↓ Exit working
Margin Protected
92%
No leakage
Recoverable Value Today
₹2.4L
4 hrs 23 min remaining • 3 zones below frontier
10 AM Now (5:37 PM) 10 PM
Funnel
Footfall
28,400
100%
Offers Seen
11,928
42%
Claimed
1,988
7%
Zone Reached
1,278
4.5%
852 visitors had movement actively shaped → ₹4.2L incremental opportunity
Time-of-Day
Today's Highlights
🎯
847
Offers Claimed
⏱️
11.2m
Avg Unlock Time
🎬
67%
Cinema Converted
🛡️
78%
Offers Delayed
Zone Yield & Recoverable Value GF
Before Orchestration
Zara
₹8.2/min
M&S
₹6.1/min
Atrium
₹4.2/min
Starbucks
₹12.1/min
After Orchestration
Zara
₹14.7/min
+79%
M&S
₹11.3/min
+85%
Atrium
₹9.8/min
+133%
Starbucks
₹18.4/min
+52%
Below Frontier
Near Frontier
At/Above Frontier
Zones Below Frontier — Recoverable Today
Zone Gap to Frontier ₹ Recoverable Recommended Action
L2 Corridor East
Near FabIndia
 -34%
₹42K
UG Escalator Landing
Choice zone
 -18%
₹28K
L3 Food Court Edge
High traffic
 -12%
₹18K
Frontier = 90th percentile of peer zones with same type, floor, footfall band, and time window. This is what good execution looks like.
Cinema Exit — Path Classification PVR L4 • Today
1,247
Cinema exits classified today
🛗
Path A: Elevator
38% • 474 users
IntentExit mall
OffersExit only
Claim Rate23%
Exit Time-4 min
🚶
Path B: Escalator
41% • 511 users
IntentUndecided
Offers1 + short unlock
Claim Rate41%
Add'l Opp₹340 avg
☕
Path C: Linger
21% • 262 users
IntentStay & spend
Offers1 + long unlock
Claim Rate58%
Add'l Opp₹720 avg
We don't treat all moviegoers the same. Path A = help them exit faster. Path C = convert emotional high into spend.
Tenant Performance — Leasing Intelligence
Tenant Spillover Corridor Capture Post-Anchor Lift Trend
Zara
GF • Fashion
 78%
42%
+34% ↑
Starbucks
GF • F&B
 89%
62%
+52% ↑↑
H&M
UG • Fashion
 71%
45%
+41% ↑
PVR
L4 • Entertainment
 67%
N/A +67% ↑
FabIndia
L2 • Fashion
 45%
28%
+12% →
Starbucks spillover = 89% — visitors who stop for coffee continue shopping. Consider premium adjacency pricing.
Recommended Actions
Enable priming L2 Corridor East
Expected: +₹42K today
Suppress arrival discounts GF 5-7 PM
Expected: +₹18K margin
Exit offers L4 after 9 PM shows
Expected: -12 min friction
Active Actions
Arrival suppression (0-10 min)
COO • Jan 15
Active
Cinema path-based offers
COO • Jan 12
Active
Recharge unlock @ 12 min
Ops • Jan 10
Active
7-Day Outlook Forecast
Saturday peak risk: 55K footfall expected. Enable exit offers at 7:30 PM (30 min earlier than usual).
COO Weekly Brief
Jan 13-19, 2025

📊 Summary

Orchestration delivered ₹18.4 per sqft/hr ↑ 23% vs control. Peak congestion reduced ↓ 18% while maintaining food court throughput. Cinema exit conversion reached 67%, highest since launch.

✅ What Worked

Arrival suppression protected ₹2.4L margin from early discount leakage.

Post-cinema path offers converted 67% into F&B spend. Path C (lingerers) generated ₹720 avg additional opportunity.

Mid-afternoon primes lifted 2-4 PM by +34%.

⚠️ Watch Areas

L2 corridor capture at 28% — below frontier. FabIndia spillover weak.

Saturday 8-9 PM parking spiked despite exit acceleration. Start 30 min earlier next week.

🎯 Next Week

1. Exit offers at 7:30 PM Fri/Sat (vs 8 PM)
2. Extend L2 priming window to 12 min
3. Republic Day (Jan 26): suppress all arrival discounts — natural demand high